DIGITAL MARKETING & CONTENT OPERATIONS
WORDPRESS WEBSITE MANAGEMENT.
Brand: Healthcare consultancy, leader in its niche
Reach: Worldwide
Industry: Healthcare & Life Sciences
Channel(s) and tool(s): WordPress
Services: Content management; SEO; Content strategy; UI/UX design
Outcome: +68% performance, 120+ SEO optimized pages
01
The Background
The firm hired a third-party to build their WordPress website. Most of the website was hardcoded, leaving very little flexibility for new content. The site was slow and sometimes unresponsive, highlighting performance issues.
02
The Challenge
Beyond flexibility, the Communications team lacked the technical knowledge to manage a WordPress website, and to develop and publish content that was optimized for SEO and relevant to engage users.
03
The Objectives
Enable the team to maintain the site and publish content.
Review the existing content to optimize the site for SEO.
Develop a comprehensive, multichannel content strategy to drive traffic and generate leads.
SOLUTION
WordPress Website Management. Unlocked.
The first priority was to regain control over the template. Because it had been hardcoded to the original design, most of the new publications were a nightmare. It was like fitting a square peg in a round hole. We used key plugins to customize the theme to meet our needs. Through trainings and tutorials, we were able to give the team the freedom they needed to do their job.
The second focus was on performance and SEO. Through code optimization and a healthier plugin management, we were able to maximize the WordPress website on both mobile and desktop. Additionally, we reviewed the existing content for optimal SEO.
Finally, we are now involved in the continuous development and implementation of their content strategy. Fully focused on LinkedIn before, we have enabled a multichannel approach that creates a navigation funnel to the website, engaging users to consume the valuable content the firm has to offer, and generating business leads for the future.
OUTCOME
+68%
Performance points (Google PageSpeed Insights)
120+
Pages reviewed and optimized for SEO
100%
Satisfaction
Bringing it all together
The updated WordPress website transformed our client’s online presence. By addressing technical challenges, optimizing performance, and implementing user-centric design, we achieved an +68% increase in performance and optimized over 120 pages. This not only improved functionality but also significantly enhanced user engagement and lead generation. Our collaboration exemplifies how strategic digital solutions can drive impactful results, enabling our client to thrive in a competitive landscape.
Our other case studies
Data Analytics & Visualization
A reputed, global professional services firm needed to analyze and visualize multiple sources of data into an easy-to-read dashboard on Power BI. The goal was for the leadership team to not only be able to view the data, but also automatically infer insights and intelligence to speed up decision-making.
Digital Strategy
A pharmaceutical company was releasing their blockbuster vaccine for a tropical diseases in low and middle-income countries (LMICs). They wished to implement a digital solution that would remove the administrative burden and leverage technology to maximize access and adherence to the treatment.
