DIGITAL STRATEGY
DIGITAL STRATEGY FOR A GLOBAL VACCINATION HUB.
Brand: Leading global pharmaceutical company
Reach: Low and middle-income countries
Industry: Healthcare & Life Sciences
Channel(s) and tool(s): Digital Strategy Roadmap; User journey; Figma
Services: Digital strategy; Healthcare digitalization; Change management; UX/UI prototyping; Content and marketing strategy
Outcome: Fully digital user journey, approved prototype, comprehensive communication and marketing package
01
The Background
The firm is a global pharmaceutical company operating worldwide and a pioneer in healthcare digital strategy. It developed an innovative vaccine for a disease prevalent in tropical countries.
The vaccine had a potential to become their blockbuster treatment in the next decade. As the only drug in the pipeline, it became a high-profile topic across regions, involving the CEO.
02
The Challenge
The disease was not life threatening. Therefore, the pharma company realized patients may not have the willingness to pay for that treatment. With two doses spaced three months apart, there was a significant risk of patients not returning for the second dose.
We needed a digital strategy that minimized management costs while ensuring quick and easy patient access to treatment.
Conflicting interests among stakeholders required careful management of emotions and ambitions.
03
The Objectives
Create a digital strategy enabling fast and easy access to treatment.
Digitalize the user journey for the patient, from disease education to treatment adherence, and design a global, connected hub.
Develop a comprehensive, multichannel content and marketing strategy to educate and engage patients.
Align the interests and objectives of leaders and C-Suite individuals and create a win-win solution for all.
SOLUTION
Digital Strategy for patients. Crafted.
The first priority was to create a team that had global legitimacy within the firm and the support of the CEO. That team of champions would be our best asset in driving alignment and engagement. As the vaccine would be approved in one country first, we connected with the country manager to ensure her buy-in and support. We organized and led a series of workshop with the core team and relevant stakeholders to build consensus and drive change from the beginning.
The Digital Strategy
Through the workshops, we discovered that the digital strategy was as important for the firm and its staff as it was for the patients. We also learned that a related yet independent initiative was ongoing to digitalize internal operations. Rather than competing, we suggested to join forces in developing a global hub that would fulfill everyone’s objectives.
Behind the scene, a full journey mapping exercise took place to ensure that patients would not only find out about hub. The pharma company would partner with key opinion leaders and local community centers to communicate around the hub. It would educate local physicians about the vaccination, so that they could prescribe it, should they deem it necessary.
The Platform Design
Our digital strategy resulted in a web-based, mobile-friendly public hub. It would encompass educational and communication materials to highlight the importance of the vaccines to the populations at risk. It would also be a companion for all patients to sign up, remain informed, and get treated. With the use of notifications and gamification, we would keep the patient engaged for the full duration of the treatment.
After multiple rounds of validation for the strategy and digitalization design, we designed the protoype for the global hub using Figma. Elegant, simple, and fully responsive, it was approved on the first draft.
OUTCOME
100%
Digital user journey
1
Fully functional prototype
Total
Alignment
Bringing it all together
Our partnership with the global pharmaceutical company resulted in a transformative digital strategy for their new vaccine program. We created a fully functional prototype and a seamless user journey, and enabled efficient patient access to treatment while minimizing management costs. This project not only enhanced the client’s operational capabilities but also exemplified how targeted digital solutions can drive significant health outcomes. Together, we paved the way for improved patient engagement and streamlined treatment processes.
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